Potatohead Arcade
Role: Creative Producer, Art Director
Working with games producer Jason Vadewalle and artist Jeremy Murphy for Inehnite Design, Marty Allen helped develop a commissioned proposal for a hidden object puzzle game featuring Hasbro's Potatohead IP for Playdate Digital.
The initial proposal was optimized for mobile and aimed at Apple Arcade's user-base.
In the game, players would help a member of the Potatohead family travel the world, finding new body parts that opened up new areas to visit.
As a Creative Producer for the project, Marty oversaw start to finish commissioning of art and its direction.
Marty was also involved in developing gameplay concepts and various pitch deck materials.